The medical industry is ever-changing, and staying up-to-date on the latest trends and best practices is essential for your success. One of the leading sources of news thought leadership, and practical “how-to” content in this field is Becker’s Hospital Review. The site includes sections on facility management and patient engagement and is packed with helpful content for healthcare professionals from various verticals. You’ll find articles that discuss how to increase your online presence and improve your bottom line.

Blogging about healthcare is a great way to promote your practice. If you want to be found by search engines, you can publish articles about health care issues, treatments, and technologies. But you have to remember that Google’s algorithm rewards long content and is likely to rank your blog higher if it’s longer than 1,000 words. A typical page with double spacing has 230 words, so blogging about medical topics may require more words than you think.

The healthcare industry has become increasingly reliant on advertising to reach its target audience. While many healthcare providers benefit from health services advertising, they are also responsible for making some advertising mistakes. For example, some advertisements are offensive and create animosity among the recipients of the message. Willis-Knighton Health System is particularly vigilant in avoiding disruptive advertising. You may be wondering: Why should I care? If medical advertising is so powerful, why is it so hard to resist?

While many healthcare professionals focus on medical advertising, it’s still vital to remember that people don’t buy one product. The healthcare industry is changing and has to keep up with the digital and social media revolution to stay relevant. Learning the best tools and platforms will increase the effectiveness of your marketing campaigns. You might even make a difference in the longevity of your business. And you’ll be glad you did. So start making sure your healthcare practice is in tune with the world of today.

A video is a key tool for generating engagement and attracting patients. In addition to traditional marketing tactics, video content can help build trust and authority with potential patients. By using testimonials from other patients and doctors, you can provide value to your healthcare marketing plan. These testimonials help patients trust you and give you credibility and authority. So make sure you incorporate video content into your medical marketing strategy! The benefits of video marketing will be worth your time and effort.

Social media has a critical role in healthcare marketing. Today, most businesses use social media to build their brand and engage with a broader audience. Social media has more than 2 billion monthly active users. Many medical practices are building a social media presence to attract potential patients. Savvy medical marketers understand the power of social media platforms and know-how to meet their market there. So, how can medical practices use social media to engage their patient base?